AUSTIN, TX — Family members, friends, colleagues, and the Central Texas technology community are mourning the tragic loss of Kristen Davis Marroquin, a respected enterprise software executive and longtime Austin resident who died following a traffic collision in the city. Her unexpected passing has left an immeasurable void among those who knew her both personally and professionally.
According to available reports, Kristen Davis Marroquin sustained fatal injuries after being struck by a motor vehicle while traveling in a wheelchair on the East Ben White Boulevard westbound frontage road. Emergency responders arrived quickly and attempted lifesaving measures, but she was pronounced dead at the scene. The Austin Police Department’s Vehicular Homicide Unit is continuing to investigate the circumstances surrounding the collision. Police have stated that the driver remained at the scene and has cooperated with investigators, and no criminal charges have been announced at this time.
Kristen was widely respected throughout the technology industry for her leadership, professionalism, and dedication to helping others succeed. Over the course of a career spanning more than 15 years, she held leadership roles in enterprise software and customer success, including serving at Procore Technologies, where she guided strategic customer success initiatives for major global clients. Prior to that, she spent nearly a decade at Bazaarvoice, building strong relationships with enterprise customers in the United States and internationally. She was also a proud graduate of the University of Texas at Austin, where she earned a degree in public relations.
While her professional accomplishments earned widespread admiration, those closest to Kristen say her greatest joy came from her family. She is remembered as a devoted wife, loving mother, trusted mentor, and loyal friend who approached every aspect of life with compassion and generosity. Friends describe her as someone who freely shared encouragement, celebrated the successes of others, and inspired colleagues through both her leadership and her genuine care for people.
News of Kristen’s passing has prompted an outpouring of condolences from coworkers, friends, and members of the Austin community. Many have shared stories highlighting her kindness, integrity, and willingness to mentor others, remembering her as a leader who balanced business excellence with empathy and authenticity. Her influence extended well beyond the workplace, leaving a lasting impact on everyone fortunate enough to know her.
As her family grieves this profound loss, they have been surrounded by messages of love and support from across the community. Kristen’s legacy of leadership, compassion, and service will continue to inspire those whose lives she touched.
Funeral and memorial service arrangements are expected to be announced by the Marroquin family at a later date.